Hello, world.
I’m Mathew Cleveland.
I love to design products that make you feel things.
It’s my most personal philosophy.
Forever
Scroll ↓
Catching feelings.
I believe in magic, beauty, and love.
Senses, systems & creation.
I believe there’s no higher art than the act of creating.
Channeling ephemeral, invisible winds from the void into life. We call them ideas.
Bringing ideas to life is an act of grace.
Creating something with other people is a divine experience.
And fun.
And I believe it’s why I’m here.
I used to write these:
And took these
For these.








This year I took my own start-up idea, Culture Stack, to San Francisco.
I didn’t find PMF.
Now I’m back on the market and looking for roles as a Product Builder.
Error 404: PMF not found.
Culture Stack
Making culture fit visible.
___
Culture Stack is based on a simple question: Can you see your cultural fit with a company before you commit?
And going further, can you assess that without needing to take a test?
The short answer to both is: Yes. You absolutely can.
While that sadly didn’t materialize into PMF, the whole undertaking was a journey of solving one difficult problem after another.
I spent 5 months going deep into the literature and created my own cultural assessment framework based on observable behavior. And a good couple of months operationalizing it. The final product could reliably calculate the cultural friction between a company and a hire (or employee) from CV and company website alone. The advanced product at times didn’t even require a CV anymore but worked agentically.
The idea originated as a personal problem: At my previous job I was a severe cultural misfit. Serendipitously, I stumbled across Erin Meyer’s “The Culture Map” (a classic!). That was a true eye-opener. As a lifelong listener and fan of Adam Grant’s “WorkLife” podcast (before it turned shit) and reader of organizational psychology papers, I found myself in disbelief:
It’s the culture, stupid!
Pilot-Zugang
Dieser Bereich ist aktuell nur fuer Pilot-Teilnehmer. Gib deine E-Mail ein, um dich anzumelden.
Code eingeben
Wir haben einen Code an hr@meridian-industries.example gesendet. Er ist 10 Minuten gueltig.
Your organization
We looked you up. Confirm or adjust what we found.
See it work
Tell us the role, drop a CV. 30 seconds later you'll see what Culture Stack sees.
Reading the CV
This is what we see
Every candidate that enters your pipeline gets this reading. Automatically.
It should feel as easy and colorful and fun as talking.
+15,103 / −137,760
Splay
Local transcription that feels native to macOS.
Download for Mac ↓Splay 0.6 · macOS 14.2+ · Apple silicon
___
Splay began as a fork of the great local voice transcription software “MacParakeet”.
I love local transcription. It’s fast, safe and I genuinely enjoy putting my hardware to work. As I speak into my machine a lot, I was tempted to give my own version a go.
In the spirit of the old Lotus philosophy, “Simplify, then add lightness”, I embarked on a journey to create an app that feels as native on macOS as the Dynamic Island does on iPhone.
Settings
One key, a few switches. Everything else Splay has already decided for you.
Tap fn again to stop.
Accent
Transcription engine: MacParakeet, open source, by Daniel Moon.
Get Milk!
News made actionable.
___
Get Milk! is news made actionable. For years I felt that following the news contributed to making me feel informed rather than being informed. For the most part, it managed exceptionally well in stirring my blood and producing zero actionable insights.
Get Milk! follows the opposite approach. By cleverly utilizing California’s “Brown Act”, the app scans local policy APIs and outlets, verifies them and translates them into simple English that shows what actually affects you. And makes taking action as easy as posting online.
Skip the news.
Get Milk! instead.
Read and act on what really affects you.
By continuing you confirm you are 18 or older and agree to our Terms and Privacy.
Where do
you live?
Your ZIP decides which desks we watch.
What's yours?
Pick what touches your life. Skip the rest.
All quiet.
All quiet.
Nothing on the record hits you unavoidably this week — that's the radar doing its job.
PG&E wants to raise rates to pay for grid upgrades.
The proposed increase would add about $26 a month to a typical 94110 renter's bill from 2027.
- Say what $26 a month means for your household.
- Renters can't choose their appliances — say so.
- Ask for the increase to be phased in.




Old work 2019–2025
I write as much as I am written.
Montblanc Haus × Feng Tang
- Year
- 2022
- Narrated by
- Feng Tang
- Directed by
- Axel Stasny
- Music
- Friso Dubbeld
- What I did
- Concept & voice-over, creative direction, supervision
IPSUM

1994

